Bibliografia
Bibliografía:
- Promocion de servicios de información en redes sociales (SEDIC)
- Bibliotecas y marketing en red
- Plan de marketing para bibliotecas (Blog Bibliotecarios 2.0)
- ACRL Marketing Minuto en Facebook Página en facebook sobre técnicas de marketing para bibliotecas universitarias ACRL
- Seven Strategies for Marketing in a Web 2.0 World By Darlene Fichter
- Top Ten Trends in academic libraries ACRL (2010)
- Diario de un documentalista (José Luis Menendez) http://joseluismenendez.blogspot.com/
- Marketing Mantra for librarians Blog: http://marketing-mantra-for-librarians.blogspot.com/
- Marketing strategies for visibility /Linda Ashcroft, Journal of Librarianship and Information Science, published online 10 February 2010 DOI: 10.1177/0961000609351365 Journal of Librarianship and Information Science-2010-Ashcroft-0961000609351365-1.pdf
- Murphy, J. & Moulaison, H. (2009). Social networking literacy competencies for librarians: Exploring considerations and engaging participation. In D. M. Mueller (Ed.), Pushing the edge: Explore, extend, engage: Proceedings of the Fourteenth National Conference of the Association of College and Research Libraries, March 12-15, 2009, Seattle, Washington. (pp. 328-330). Chicago: Association of College and Research Libraries. Farkas, Meredith. (2009). Governing social media: Protect your library’s brand online. American Libraries, p. 35.
- Staying Free from “Corporate Marketing Machines”: Library Policy for Web 2.0 Tools Marketing Libraries in a Web 2.0 World Sponsor:IFLA Management and Marketing Section Stockholm University, Sweden 7 August 2010 ifla2010-moulaison-corrado-100807085617-phpapp01.pdf
- http://www.anatomiadelaedicion.com/2010/02/manual-comunicacion-online-community-manager/
- http://blog.hubspot.com/
- Creating a social media plan. http://www.slideshare.net/corywilliamson/creating-a-social-media-plan-2529114
- Informe de EBSCO sobre el uso de los social media por las bibliotecas en Europa:
- http://www.slideshare.net/jhoussiere/social-media-usage-in-libraries-in-europe-survey-teaser
- http://www2.ebsco.com/fr-fr/NewsCenter/Documents/enews/sept/images/Medias_sociaux2010.pdf
- Algunos multimedia sobre el marketing y los social media :
- http://www.maestrosdelweb.com/editorial/videos-para-aprender-sobre-social-media/
- http://www.flickr.com/photos/intersectionconsulting/sets/72157614274686504/with/3704908885
- http://socialmediagraphics.posterous.com/tag/marketing
- http://www.flickr.com/photos/intersectionconsulting/sets/72157614274686504/with/3704908885/
- Enlaces en Delicious sobre Marketing 2.0 (Nievesglez)
- Enlaces en Delicious sobre social media de Debbie Herman y sobre marketing
- 13BusinessBloggingMistakes &TheirEasyFixes http://www.hubspot.com/Portals/53/docs/ebooks/business%20blogging%20mistakes%20ebook%20-%20final%20-%20final-3.pdf
- Página web con enlaces de interés del Departamento de marketing de la Universidad de Granada (España) http://marketing.ugr.es/plataforma/mod/data/view.php?id=2235