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Bibliografia

Page history last edited by Nieves Gonzalez 10 years, 11 months ago

Bibliografía:

 

  1. Promocion de servicios de información en redes sociales (SEDIC)
  2. Bibliotecas y marketing en red
  3. Plan de marketing para bibliotecas (Blog Bibliotecarios 2.0)
  4. ACRL Marketing Minuto en Facebook  Página en facebook sobre técnicas de marketing para bibliotecas universitarias ACRL
  5. Seven Strategies for Marketing in a Web 2.0 World By Darlene Fichter
  6. Top Ten Trends in academic libraries ACRL (2010)
  7. Diario de un documentalista (José Luis Menendez) http://joseluismenendez.blogspot.com/ 
  8. Marketing Mantra for librarians Blog: http://marketing-mantra-for-librarians.blogspot.com/
  9. Marketing strategies for visibility /Linda Ashcroft, Journal of Librarianship and Information Science, published online 10 February 2010 DOI: 10.1177/0961000609351365 Journal of Librarianship and Information Science-2010-Ashcroft-0961000609351365-1.pdf
  10. Murphy, J. & Moulaison, H. (2009). Social networking literacy competencies for librarians: Exploring considerations and engaging participation. In D. M. Mueller (Ed.), Pushing the edge: Explore, extend, engage: Proceedings of the  Fourteenth National Conference of the Association of College and Research Libraries, March 12-15, 2009,  Seattle, Washington. (pp. 328-330). Chicago: Association of College and Research Libraries. Farkas, Meredith. (2009). Governing social media: Protect your library’s brand online. American Libraries, p. 35.
  11. Staying Free from “Corporate Marketing Machines”: Library Policy for Web 2.0 Tools Marketing Libraries in a Web 2.0 World Sponsor:IFLA Management and Marketing Section Stockholm University, Sweden 7 August 2010 ifla2010-moulaison-corrado-100807085617-phpapp01.pdf
  12. http://www.anatomiadelaedicion.com/2010/02/manual-comunicacion-online-community-manager/ 
  13. http://blog.hubspot.com/
  14. Creating a social media plan. http://www.slideshare.net/corywilliamson/creating-a-social-media-plan-2529114
  15. Informe de EBSCO sobre el uso de los social media por las bibliotecas en Europa:
    1. http://www.slideshare.net/jhoussiere/social-media-usage-in-libraries-in-europe-survey-teaser 
    2. http://www2.ebsco.com/fr-fr/NewsCenter/Documents/enews/sept/images/Medias_sociaux2010.pdf 
  16.  Algunos multimedia sobre el marketing y los social media :
    1. http://www.maestrosdelweb.com/editorial/videos-para-aprender-sobre-social-media/ 
    2.  http://www.flickr.com/photos/intersectionconsulting/sets/72157614274686504/with/3704908885
    3.  http://socialmediagraphics.posterous.com/tag/marketing
    4.  http://www.flickr.com/photos/intersectionconsulting/sets/72157614274686504/with/3704908885/
  17.  Enlaces en Delicious sobre Marketing 2.0 (Nievesglez)
  18. Enlaces en Delicious sobre social media de Debbie Herman  y sobre marketing
  19. 13BusinessBloggingMistakes &TheirEasyFixes http://www.hubspot.com/Portals/53/docs/ebooks/business%20blogging%20mistakes%20ebook%20-%20final%20-%20final-3.pdf 
  20. Página web con enlaces de interés del Departamento de marketing de la Universidad de Granada (España) http://marketing.ugr.es/plataforma/mod/data/view.php?id=2235 

 

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